Hi, I'm Alex...

I'm a Shopify Partner & consultant, and I specialize in the profitability of established Shopify brands. If your store generates over $3M in annual revenue, I'll help you maximize profitability and set you up to scale further and faster.

My Approach.Most eCommerce brand owners, CEOs, and agencies focus primarily on the front end of the business when it comes to growth. However, I’ve found the backend to be far more profitable, scalable, and rich in untapped potential. I dive deep into eCommerce brands, uncovering and optimizing every last dollar of hidden profit and growth.

My Experience.

How I gained the expertise to become a leader in Shopify brand growth and profitability at scale.

EXO Drones | CEO & Co-Owner (2021-2022)

Led revenue growth from $330,000 in January 2021 to $10.2M by December 31, 2021.
Sold the business for $5.3M in August 2022, achieving $15.2M in total revenue over 18 months as CEO.
Increased profit by 3,189% from 2020 to 2021 ($45,305 in 2020 to $1.43M in 2021).

VibeRide | Co-Founder & CEO (2023-2024)

Launched the company to ~$160,000 in revenue within the first 48 days.
Featured on Shark Tank just 48 days after launch and secured a $250,000 investment from Mark Cuban for 12% equity.
Achieved a $2.08M valuation in less than two months.

Panhead | Founder & CEO 2019-2020

Generated ~$48,000 in revenue within the first month of launching the online store.
One of my earliest successes in ecommerce. All of my early experience comes from creating, scaling and operating my own Shopify brands. I had many failures between 2017-2019 that led to this early success.

My Experience.

CEO & Co-Owner - EXO Drones

2020-2022

I redesigned the entire EXO Drones website, enhancing the appearance, but most importantly - increasing the conversion rate. This unlocked the ability for enormous growth, and in just 12 months we scaled EXO from $330K - $8.4M in lifetime revenue.

Co-Founder - VibeRide

2023-Present

As one of the co-founders of VibeRide, I was appointed as CEO of the startup and built the entire online store. In our first 48 days we went from $0 - $158,603 in sales. This helped us secure an investment from Mark Cuban on Shark Tank (S15 E10), valuating the company at $2.1M.

Founder & CEO - Siterush

2022-Present

After the success of multiple 7+ figure ecommerce brands, largely thanks to an ability to craft websites that convert, I decided to offer my web design services to more people. I've helped start-ups, small business owners, local services, agencies and online brands grow their sales exponentially.

Founder - Panhead Cookware

2017-2020

Panhead Cookware was my earliest success after tying for 2 long years of trying to build ecommerce stores. Still one of my favorite businesses to date, with a mission of 50% of profits pledged towards feeding the hungry.

My Services.

Working with me includes all of the services below, if they are relevant for your store (excluding optional partner services).

Backend Optimization

Develop and implement strategies to increase customer lifetime value (LTV) and significantly improve profit per customer.
Implementing operations systems that are set up for efficiency at scale and eliminating unnecessary expenses, and the need to rely heavily on expensive human labor.
Email and SMS optimization for maximum revenue per recipient.
Automate upsell conversion strategies for both short- and long-term resales.

Strategy Development

Implement strategies to acquire more customers while increasing their long-term value through backend optimization.
Developing offers that minimize the barrier to the sale for the customer.
Reduce returns and improve returns/exchanges operational efficiency.
Identify ways to leverage stakeholders to boost cash flow without relying on loans or sacrificing equity.
Implement strategies to increase and incentivize word-of-mouth and referral sales.
Develop policies that reduce long-term costs while balancing customer risk aversion.

Frontend Optimization

Conduct conversion rate optimization (CRO) testing for your online store.
Develop and implement complementary products to increase average order value (AOV).
Optimize in-cart upsell strategies to increase AOV.
Improve abandoned cart sequences and retargeting strategies.
Implement tactics to collect potential customer information rather than going straight for the sale.

Accounting (Optional)

I partner with an accounting agency that ensures your books are properly consolidated, including all pre-payout expenses across Shopify, PayPal, and other payment processors.
Monthly income statement and balance sheet delivery.
1099-K preparation and submission.
State sales tax setup, filing, and compliance assistance.

Alex Beveridge

Hi, I'm Alex...

My Approach.

My Experience.

EXO Drones | CEO & Co-Owner (2021-2022)

VibeRide | Co-Founder & CEO (2023-2024)

Panhead | Founder & CEO 2019-2020

My Experience.

CEO & Co-Owner - EXO Drones

Co-Founder - VibeRide

Founder & CEO - Siterush

Founder - Panhead Cookware

My Services.

Backend Optimization

Strategy Development

Frontend Optimization

Accounting (Optional)

Let's talk about you.

Alex Beveridge

Helping established Shopify stores maximize profitability.